Sample Client Advertising Proposal
Date: 9th March
To: Advertisement Coordination-Head
From: Lucy Tredgett, Lucy Cosmetics Ltd
Subject: Sample Client Advertising Proposal
Proposal submitted on: 9th March
We would like to introduce to you our client advertising proposal for the new fragrance ‘Innocence’. The proposal will be for all our existing and prospective clients proposing an advertisement plan for marketing regulation of our new fragrance release.
We are hoping to achieve to sell a high amount of the fragrance for the future, as if this is ‘good seller’ we will be willing to release more.
They have certified that the product is a lasting long aroma, which means 1 spray will be plenty! This also means that the bottle will last you long!
We have planned to advertise our fragrance in a variety of different ways, with a budget of approximately £25,000. We are planning to advertise our fragrance through beauty magazines, everyday magazines, and television ads. The reason we are planning to do advertise through these types of media is because we hope for ‘Innocence’ to grab our target audience’s attention, being for girls, with a age range of 13+. We will also be giving away a free bag when the product is bought for a thank you for buying our product!
We would much appreciate if the proposal acceptance is received before the 10th of February.
Yours Faithfully,
Lucy Tredgett
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